Five content advertising examples from internet dating sites and apps

Five content advertising examples from internet dating sites and apps

Day dating websites tend to see a spike in traffic between New Year’s and Valentine’s.

Nevertheless, it’s not how to see who likes you on bdsm.com without paying only the dread of February 14, aka ‘singles awareness day’, that gets people registering.

As internet dating services become ever more popular – with 15% of most American grownups apparently having utilized one – these websites are cleverly tapping into consumer need.

Although some bigger online dating sites depend on tv or PPC marketing, good fashioned that is old marketing stays a powerful way to attract a clientele.

Here’s a glance at only an examples that are few. Also to find out more with this topic, check always down these Econsultancy resources:

OKCupid

OKCupid had been one regarding the online that is first web sites to utilize content to drive its general strategy.

The initial incarnation – OKTrends – had been run because of the company’s co-founder, Christian Rudder, whom utilized their mathematical back ground to create the tone of this web log.

Basically, he switched data and individual information into fascinating articles, creating interest that is huge online visitors as a whole – not merely those having its primary relationship solution.

The blog has changed, however data and insight from the dating community remains at the heart of its content since being acquired by Match.com. Read more „Five content advertising examples from internet dating sites and apps”